Privacy Policy

Effective Date: 03.03.2025

 

1. Who We Are

This website is operated by stay true PICTURES (stay true GmbH). Our website address is: https://staytruepictures.com

We are committed to protecting your personal data and ensuring transparency in how we collect, use, and process information in compliance with the Swiss Federal Act on Data Protection (FADP) and the General Data Protection Regulation (GDPR/DSGVO).

 

2. Data Collection

We collect and process different types of personal data depending on how you interact with our website:


2.1. Information You Provide

  • Contact Information: Name, email address, phone number, and any other details submitted through contact forms.
  • Comments & Communication Data: When you leave a comment or send us a message, we collect the information provided, including your IP address and browser user agent to help detect spam.

An anonymized hash of your email address may be sent to the Gravatar service to check if you use it. You can find their privacy policy here: https://automattic.com/privacy/. Once your comment is approved, your profile picture (if applicable) will be publicly visible.


2.2. Automatically Collected Data

  • Technical Data: IP address, browser type, device details, and operating system.
  • Usage Data: Pages visited, interactions with the site, and traffic analytics.
  • Cookies & Tracking: More details in Section 6 (Cookies & Tracking Technologies).


2.3. Media Uploads

If you upload images to our website, please ensure that no embedded location data (EXIF GPS) is included, as visitors can download and extract location data from them.

 

3. How We Use Your Data

We process your personal data for the following purposes:

  • Providing Services: To manage website interactions, respond to inquiries, and enable commenting.
  • Website Security & Spam Protection: To detect and prevent unauthorized access, fraud, and spam.
  • Marketing & Newsletters: With your explicit consent, we may send promotional content.
  • Analytics & Performance Tracking: To monitor website usage and improve user experience.
  • Legal Compliance & Protection: To fulfill legal obligations and enforce rights.

 

4. Who We Share Your Data With

We do not sell or rent your data. However, we may share information with:

  • Service Providers & Hosting Partners to operate the website.
  • Spam Protection Services (e.g., Akismet) for comment filtering.
  • Legal Authorities when required to comply with legal obligations.

If you request a password reset, your IP address will be included in the reset email for security reasons.

 

5. International Data Transfers

If we transfer your personal data outside Switzerland or the European Economic Area (EEA), we ensure appropriate safeguards, such as:

  • Adequacy Decision by the European Commission.
  • Standard Contractual Clauses (SCCs) ensuring data protection.
  • Binding Corporate Rules (BCRs) for service providers handling personal data.

 

6. Cookies & Tracking Technologies

Our website uses cookies for functionality, analytics, and security purposes.


6.1. Types of Cookies We Use

  • Essential Cookies: Required for basic website functionality.
  • Performance Cookies: Help us analyze website usage and improve services.
  • Functional Cookies: Store preferences like login details.
  • Marketing Cookies: Used for personalized content and ads (only with consent).


6.2. Cookie Lifespan & Settings

  • If you leave a comment, you may opt-in to saving your name, email, and website in cookies (valid for 1 year).
  • Visiting the login page will set a temporary cookie to check browser compatibility (deleted when you close your browser).
  • Login cookies last for 2 days, while screen preference cookies last 1 year.
  • If you select “Remember Me”, your login persists for 2 weeks. Logging out removes these cookies.
  • Editing or publishing an article sets a cookie containing no personal data (expires after 1 day).

You can disable cookies through your browser settings.

 

7. Embedded Content & Third-Party Services

Articles on our website may include embedded content (e.g., videos, images, articles). Embedded content behaves just as if you visited the external website directly.

These third-party sites may collect data, use cookies, and track your interactions, particularly if you have an account and are logged in on their platforms.

 

8. Data Retention Policy

We retain personal data only as long as necessary:

  • Comments & Metadata: Stored indefinitely to allow automatic approval of follow-up comments.
  • User Accounts: Users can see, edit, or delete their personal information anytime (except the username). Administrators can also manage this data.
  • Legal & Security Data: Retained as required by law.

 

9. Your Rights Under GDPR (DSGVO) & FADP

You have the following rights regarding your personal data:

  • Right to Access – Request a copy of the data we hold about you.
  • Right to Rectification – Correct inaccurate or incomplete personal data.
  • Right to Erasure (“Right to be Forgotten”) – Request deletion of your data, unless legally required to retain it.
  • Right to Restriction of Processing – Limit how we use your data under certain conditions.
  • Right to Data Portability – Request an export of your personal data in a structured format.
  • Right to Object – Object to processing based on legitimate interests or direct marketing.
  • Right to Withdraw Consent – Withdraw previously given consent for data processing.

To exercise any of these rights, contact us at: info@staytruepictures.com

 

10. Where Your Data is Sent

Visitor comments may be checked through an automated spam detection service to maintain security and protect against malicious activity.

 

11. Security Measures

We implement appropriate technical and organizational security measures to protect your personal data against unauthorized access, alteration, loss, or destruction. However, no system is 100% secure, and we encourage users to take precautions (e.g., strong passwords).

 

12. Updates to This Privacy Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated effective date.

 

13. Contact Us

For any questions or concerns regarding this Privacy Policy or how we handle personal data, contact us at:

stay true PICTURES (stay true GmbH)
Email: info@staytruepictures.com
Phone: +41 71 55 22 400

Back to top